Key Market Trends:
Craft brewers produced 23.1 million barrels of beer in 2024, a 3.9% decrease from 2023. Craft market share by volume dropped slightly to 13.3% as the overall U.S. beer market declined by 1.2% in volume. Employment in the craft brewing sector increased to 197,112 in 2024, a 3.0% rise from the previous year. The rise was driven by the shift toward hospitality-focused models, such as taprooms and brewpubs, which create more jobs in local communities. Craft beer’s retail dollar value rose to an estimated 28.9 billion, a 3.0% increase over the previous year. This growth reflects pricing adjustments and steady performance in onsite sales, which outpaced distributed sales in many markets. Craft beer accounted for 24.7% of the $117 million in total beer market in retail dollar sales, which was a 1% increase from the previous year.
There are 9,861 operating U.S. breweries, including 2,029 microbreweries, 3552 brewpubs, 3936 taprooms breweries, 279 regional craft breweries, 126 Large non-craft. The total number of breweries in the U.S. increased to 9,922 up from 9,906 in 2023.
Florida tourism set a new record in 2024, attracting 142.9 to 143 million visitors, which included 130.7 million domestic tourists and 3.3 million Canadians. International visitors, excluding Canada, numbered around 8.9 million, and tourism generated over $124 billion in spending.
Key 2024 tourism statistics for Florida
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